LinkedIn is one of the most useful tools in a job search toolkit. But the platform’s usefulness extends well beyond the obvious benefits associated with networking.
LinkedIn has emerged as a global forum where industry leaders, experts and influencers go to impart knowledge and insight – free of charge – to their followers.
There’s a whole lot out there, so to get you started here’s a list of who you could be following on LinkedIn based on their areas of expertise:
BUSINESS AND FINANCE
Sallie Krawcheck
Co-founder and CEO of Ellevest, an innovative digital investment platform designed to help women reach their financial goals, Sallie is a fierce advocate for women’s empowerment in the workplace who writes about career development, entrepreneurship, financial advice and issues surrounding professional women.
James Altucha
James is a Top 10 LinkedIn Influencer, prolific writer, successful entrepreneur, chess master, and venture capitalist. James has had an interesting career to say the least and writes about his first-hand experience of success and failure.
HEALTHCARE
Geeta Nayyar
A leader in healthcare information technology, a physician executive, public speaker and author, Geeta loves to share her unique perspectives that bridge clinical medicine, business, communications and digital health.
Bertalan Mesko
A self-described ‘geek physician’ with a PhD in Genomics, Bertalan is a top LinkedIn health influencer and a leading voice globally on digital health technology and the future of healthcare.
INNOVATION
BIG – Bjarke Ingels Group
BIG is a global firm of architects, designers, inventors and researchers who built its name on pragmatic utopian architecture that addresses the challenges of contemporary life.
Ann Handley
Ann is a digital marketer, content expert, writer, keynote speaker and Wall Street Journal bestselling author who speaks and writes about how you can rethink the way your business markets.
TECHNOLOGY
Vivek Wadhwa
A Distinguished Fellow at Harvard Law School and Carnegie Mellon University’s College of Engineering at Silicon Valley, Vivek writes about tech, the future of it, women’s accomplishments in tech, and Elon Musk.
Andrew Ng
Founder and CEO of Landing AI, Andrew is one of LinkedIn’s top AI influences. He writes about the subjects he’s most passionate about; deep learning, NLP, neural networks, and robotics.
INDIGENOUS COMMUNITY
Leesa Watego
Leesa is a small business and digital media trainer, indigenous business sector growth advocate and founder of Deadly Blogger who is passionate about development of Indigenous business and the Indigenous chamber of commerce movement.
Amy McQuire
Author, journalist, researcher and PhD student at the University of Queensland, Amy is vocal about the injustices faced by Indigenous people, such as Indigenous deaths in custody and police brutality.
If you’re new to LinkedIn, we’ve got some useful resources that will help you get set up – simply search ‘LinkedIn’ in UniHub’s Resource Library.
If you’d like some feedback on your LinkedIn profile, you can have it reviewed for free using VMock Aspire. This service provides instant, personalised feedback on the strength of your profile, ideas on SEO keyword optimisation, and skill set recommendations. For instant access make sure you create your account using your [email protected] email.
