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The Expression of Interest

March 28, 2018 by Storm Crow

The Expression of Interest

According to Seek, the job market in Australia is saturated with more open vacancies than ever; but even more candidates are seeking employment. If you’re finding it difficult to stand-out amongst hundreds of applicants, you could consider writing an expression of interest (EOI) to an organisation not currently advertising; but one you are really passionate about and would like to work for.

Where do I start?
Find an agency, organisation or company you’d like to work for. Scour the internet for stand-out companies: you can search review sites such as Glass Door to view previous employee experiences; why not check out your industry association to find out who the top players are. Read the news to find out which companies are doing well, expanding or making advancements. Learn as much as you can about them, and identify whether your values align with their mission, vision and goals.

Identify the contact person
Addressing your EOI to the right person is so important; ensure you find out who the most relevant person is and attention their name to the top of your EOI. You can do this by calling the organisation, finding an online directory on their website, check out LinkedIn, or see if any of your connections know who the best person would be. If all else fails – direct the letter to the HR department.

Tips for writing the EOI letter
This is your chance to stand out, so be bold and ‘sell’ your professional brand. Don’t be afraid to ‘talk up’ your achievements and skills. Just remember to be formal and to the point; your EOI should follow the tone and guidelines of a cover letter.

  • Typically EOI letters are emailed to an employer in an attachment, so use the subject line to draw attention – include your full name and reference ‘expression of interest’ e.g. RE: Expression of Interest – Accounting Position.
  • The letter should begin with: a compelling statement telling the employer why you are interested in their organisation and the key assets which make you valuable. Also include which position and department you are targeting, and how you think you could make a positive impact there.
  • The body: reference examples of how you’ve used your key strengths to achieve success in past roles.
  • Finally: mention you have attached your CV and if necessary other supporting documents; express your strong interest in meeting with the employer to explore opportunities; thank them for their consideration.

EOI Etiquette
Although the contents are important, how you design and present your EOI is just as important. Remember that the employer is no doubt receiving many applications every day for open vacancies throughout the organisation, so make sure your letter stands out.

  • Ensure you use an easy to read standard font such as Sans Serif (e.g. Ariel, Calibri)
  • With a minimum body font size of 10 or 11pt
  • Layout the EOI like a formal business letter, with your address, the date and the employer’s address adjusted left
  • After the salutation, e.g. Dear Mr Green, include a bolded and underlined reference as to what the letter is about.
  • Proofread your letter over and over again to ensure there are no mistakes
  • Use a professional email, not one that you created when you were ten years old; this should preferably use your first and last name or identify you clearly.

Once your letter is formatted perfectly and the contents are a glowing review of your best self, don’t forget to tell the employer how you can be contacted. Include a phone number, email address and link to your LinkedIn profile, if you have one.

If you’d like to know more, check out our online resources on cold canvassing and showcasing your skills and qualities.

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