As both a student and a graduate, professional associations and industry bodies are extremely valuable. They’re a great way to connect with your industry; build networks; remain aware of industry trends and news; and, possibly find job, event and competition opportunities.

Many associations actually encourage students to join at reduced membership rates, so don’t feel like it’s not appropriate for you until you graduate. Here’s a snapshot of the key bodies relevant to Marketing, Advertising and Public Relations:

Marketing
Association for Data-driven Marketing and Advertising
Australian Market & Social Research Society
Australian Marketing Institute
Australian Interactive Media Industry Association
Marketing Association of Australia and New Zealand
The Communications Council

Advertising
Association of Data-driven Marketing and Advertising
Australian Association of National Advertisers
Australian Interactive Media Industry Association
Interactive Advertising Bureau
International Advertising Association
Media Federation of Australia

Public Relations
Centre for Corporate Public Affairs
Public Relations Institute of Australia
Media, Entertainment and Arts Alliance

Please note, given how integrated these areas are, you may find it worthwhile to check out all of the organisations listed to get a better idea of your desired direction.